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1.4 Mission Statement

“Our mission is to build the world’s most loved, trusted and fastest-growing restaurant brands,” said Greg Creed, Chief Executive Officer of Yum! Brands. “The facelift we are proclaiming today is a major investment in our future designed to build and fortify KFC, Pizza Hut and Taco Bell
around the world and to produce even more long-term value for our stockholders. As a ‘pure play’ franchisor, the transformed Yum! Brands will become more effective and investment light with an enhanced capital arrangement, improved cash flow and laser-like focus on our keys policies to drive same-store transactions and new unit growth worldwide.”

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