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Utilitarianism, also known as Consequentialism is best associated with Jeremy Bentham and focuses on outcomes that produce the greatest good for the greatest number of people. This theory ties morality to happiness and/or pleasure and can ultimately be decide d by the consequences of the actions taken. Deontology is best associated with Immanuel Kant and focuses more on the rules the people follow to distinguish right from wrong. This theory looks at the intent of the actions taken. Legalism or Social Contract based morality is associated with John Lock and Thomas Hobbes and looks to a set of moral and political rules to govern behavior.


Utilitarianism is tied to happiness or pleasure and it disregards the people in the minority and focuses more on the masses and how the consequences of actions impacts them, even if at the expense of a few. Conversely, the Deontological theory considers everyone as having equal worth to one another. The Contract based theory looks at the act and judges the moral permissiveness of an action based on an objective rule.

I selected as my “good school” the Deontological theory. This theory primary focus is the obligation or duty humans have for one another. While this theory is not concerned with the outcome or the consequences of an issue, it does avoid ambiguity or uncertainty.

I would apply the Deontological “good school” to the scenario provided.
Identify the ethical issues that arise
The ethical issues that arise are that Kravitz wanted to and was allowed to keep his Twitter blog with his followers. He likely would not have had the followers had he not been employed with PhoneDog and PhoneDog should not have allowed Kravitz to keep the Twitter blog after he left the company. PhoneDog then sued Kravitz for reasons that were true when he left eight months before.
PhoneDog had an obligation to Kravitz to maintain the terms they agreed to when he left the company. PhoneDog calculated their loss based upon the loss of the 17,000 customers on the Kravitz list. These customers were not necessarily lost; they were on the list to enable them to interact with the PhoneDog company. It is not ethical that the company is suing Kravitz after allowing him to keep the blog after he left the company.
Determine whether any of them are unique to cybertechology
These scenarios are not unique to cybertechnology and could occur in any setting. Individual or entity A agrees to allow individual B to perform an action after which Individual or entity A changes their mind and wants to punish individual B for taking the action they were previously approved to take.

Post Author: admin